Build one publishing house.
Market multiple pen names
with fewer campaigns.

You’ve got more than one pen name to look after. And somehow, each one has become its own little business to manage.

Different websites. Different readers. Different promotions to plan. You finish something for one name, then remember the other one needs attention, too. The books are the part you enjoy. Keeping everything else moving is where your time disappears.

I’ve published fiction since 2011, across multiple pen names, with books on the New York Times and USA Today bestseller lists. I also know what it costs to spread yourself too thin. Some of my successful pen names went quiet because I couldn’t keep up with the separate setups and marketing.

So I brought my pen names under one publishing house. One website with a page for each author identity. A connected email setup. Ways to promote across the catalog instead of treating every pen name as a completely separate project.

That’s what I’m going to show you: the website setup, the marketing strategies and the decisions that make multiple pen names easier to balance. You get my templates and walkthroughs, so you can put the method into your own publishing business.

Maybe you’re already publishing under 2 or 3 names. Maybe you have one established pen name and you’d love to try another genre, but you’re wondering how you’ll find the time to manage both.

The opportunity is exciting. A whole new website and another marketing schedule? Less exciting. That’s why the structure matters before you add more to your plate.

Your pen names can stay distinct without being managed as separate businesses. Each gets its own page and reader-facing identity. Behind the scenes, you use one publishing-house website and an organized email setup, with cross-promotion strategies that connect the parts where it makes sense.

And you don’t have to keep adding pen names to make this worthwhile. I’ll show you when another name is useful, when genres can sit together, and how to keep the names you already have from competing for every spare hour.

Think of your publishing house as the umbrella. Every pen name has a page underneath it, with its own books, branding and reader signup. You manage one website instead of maintaining a separate site for each author identity.

Your romance readers can arrive through the romance pen name’s domain. Your mystery readers can arrive through the mystery one. Those domains lead to the right pages on your publishing-house website, so readers still get an experience that fits the books they came for.

Your readers don’t have to follow every pen name. You keep their interests organized, welcome them with the right emails and choose where cross-promotion is a good fit. Separate author identities. Less separate setup for you.

A separate site for every name means more places to update. Separate marketing plans mean more campaigns to prepare. Separate email setups mean more chances to repeat the same tasks.

The Umbrella Method shows you what to bring together, what to keep distinct and how to make the pieces support each other. That’s where you save time and avoid paying to duplicate parts of your setup unnecessarily.

This is the part that makes the umbrella more than a website project.

If every pen name needs a completely separate campaign every time you promote, you still have the same balancing act. You’ve organized the websites, but you haven’t changed how much marketing you’re trying to keep up with.

I’ll show you ways your pen names can promote each other, how to introduce readers to other books they may enjoy and how to organize your email groups so those promotions reach the right people.

You’re looking for overlap you can use, not sending every book to every reader. Your cozy mystery fans may want something different from your romance audience. The method helps you keep those differences while finding opportunities to market across your catalog.

Alongside that, you’ll learn how to decide when you need a new pen name and when you can combine compatible genres under an existing one. Fewer unnecessary identities means fewer moving parts to manage.

The goal is fewer disconnected campaigns, less repeated setup and a publishing business that doesn’t need you to be everywhere at once.

You don’t need to hire a designer for every pen name or figure out the pages from scratch. You start with my complete, prebuilt publishing-house website: a homepage and 3 pen-name pages, ready to make your own. Add more author pages whenever you need them.

I’ll walk you through customizing your publishing-house name, pen names, book covers, colors and reader signups. You’re making an existing website yours, with guidance all the way through.

Then you’ll connect each pen name’s domain to its page, give your books consistent publishing-house details and set up the reader magnets and emails that bring people into the right audience.

One website you can maintain. Author pages you can add as you need them. You’ll still need domains, hosting and any paid services you choose. The savings come from a shared structure, not from pretending those costs don’t exist.

Before you start building, watch all of the lessons. You’ll see how the pieces connect before you choose the details for your own publishing house.

Finishing opens your certificate and the Side Missions page, including a special bonus to help with naming your pen names, writing their pages and preparing their emails.

You get the context first, then extra help putting it into place. That’s a much nicer starting point than guessing your way through.